We have been prominent in the public eye throughout the coronavirus pandemic, and there have been many things to communicate.
We drew up our first coronavirus communications plans in early February. When the first case was diagnosed at HUS at the end of February, we held a joint briefing with the National Institute for Health and Welfare, as per the plan.
With this, we deployed our practice for communications in emergency situations, whose target groups are our own personnel, the public at large, our partners and public decision-makers. Throughout the pandemic, our communications people have attended meetings of working groups that are central in managing the pandemic, and within the communications department, coronavirus duties were assigned to a small core team.
Communications to the media and to patients
The coronavirus pandemic multiplied the volume of our external communications many times over. During the year under review, we published about 200 media bulletins and online news items about the coronavirus. HUS experts and managers gave an enormous number of interviews in the course of the year, besides appearing on current affairs programs and at press conferences. Our visibility in the media increased substantially.